I agree with people saying this is a solid but very generic city builder. But as a fan of the genre, I don't need a title to be anything but solid. Look at Kingdoms and Castles for example. It's a very basic game with a single twist; minimalist graphics. Land of the Vikings has multiple twists apparently. Getting to build a highly decorated viking city, and also participating is raids and making decisions about internal conflicts. So if it's done well this could be a game I spend a lot of time on.

However, unless it's for improved since the demo, it's not where it needs to be for me to buy it.

I don't mind that events are just told though text- it works in Frostpunk for example, but it would be nice to have more visual feedback when a decision is made. If I kick a guy out of the village, I want to see him carry a big pack of stuff out towards another village. Maybe I missed this?

The decorations are nice, although they could be organised better. It would be good if there was more feedback about where each would be most effective. It's also not clear what if any role lighting plays or if burners are just for looks.

It's also annoying to set workers when it isn't clear it matters who I choose. I don't know what each stat does and I don't want to know really. I can see there is a tech that does this for you but it's just unnecessary tedium in the early game.

I was mixed on the road system. It's nice how it makes natural curls, but it's hard to get a nice continuous shape, and it's weird how roads attach to entrances. It makes it so you have to build house a bit away from the road they are on and then have a "drive way" connecting the property to the road. Why not just have houses snap to roads? Just keep it so we can build them anywhere so people can still use "driveways" if they want.
I'd also like to see better reward and feedback on how efficient the roads are. It would be nice if I could see where people are trafficking otherwise my instinct is to follow the natural paths in the landscape for aesthetics.

I was also hoping for some more viking flavour in the game play. In the demo the only thing that makes the experience viking is the decorating.

I was also confused by the "poor houses." There are 3 kinds and the descriptions are nearly identical except the most expensive kind is more robust construction. Okay then I will only build those? The prices are almost the same... There should be only 1 and the player should be able to choose the look. It makes no sense to spend 1 or 2 less wood to make a worse house. Or better yet make the housing organic like in Foundation. And it's never clear exactly what you're getting - will it not break in an earthquake or what?

Speaking of that- the earthquakes are so long. It's like a real life earthquake lol. It doesn't need to be dragged out like that. It's just shaking and the same noise on loop. It's boring.

Finally, I can't tell at a glace what my resources are. Do people need more or less firewood? I can lumber and but not that. Which form of food is most productive? Which kind of herbs do I have and how is it effecting happiness? Maybe this is more clear in the full game.

I'm keeping an eye on this game if review improve I'll come back to it. I'm really glad they out a demo and have invested so much work- I just hope they