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You may also want to check out the tutorial video for supply and demand. It sounds like you're not pricing your vehicles based on supply or demand.
https://www.youtube.com/watch?v=hDJnuK8hvkk
I didn't think I needed this information. I watched it anyway.
I understand the basics of supply and demand. (After 500 hours in the game, I should hope so!) I understand how it applies to the game as well. In short, you charge the highest possible prices while producing the maximum amount of product.
On normal and easy, this is simple. On hard, I couldn't make it work.
Looking at that thread gave me some ideas on how to proceed.
Checking the 'buyer rating' was a big help. I was able to confirm my slider levels are too low. The penalty is huge on my vehicles. I think this reduced my sedan's rating by around 50%. Easy to fix in gameplay.
Also took a big hit from the fuel type. My luxury car used a steam engine. I knew this reduced sales. I didn't know it was so severe, however.
Decided to try licensing car designs to start. As opposed to sinking all my money into a first design. Going well so far. I've got a second factory. I'm still only producing other companies designs, but I'm profitable overall.
Sorry, when steam made profiles private by default, I lost all ability to check how much experience players had in the game.
With the more information you just provided, yes, it's easy to see why Steam and Low sliders would get you. Steam has a fuel popularity rating of around 5% in 1900 and quickly drops to 0 for the rest of the game. I believe the game warns you right before you use the design as well. And the low penalty sliders have been around for a couple of years now.
There is no way to fix either of those with pricing.
The other tutorial videos on designing Brass Era vehicles and Designing Vehicles in general are probably better fits. I assumed your problem was on the sales end and not the design end. Anyway, if you want some more tips, check them out. There are a few more things like smoothness ratings that can hurt you.
Congrats! Just remember with licensing, you're also making your competition richer/stronger. It's a double edged sword. :)