The question you should ask is:

if it is a Summer Sale, why are they not selling Summer in it?

Originally posted by CircuitGhost:

Why do steam sales not last long

they call it a summer sale, but it doesn't even last a month. same with the other sales. if it's a summer sale, then last all summer. plus, they would be making more sales anyways if they only care about the money

The Summer and Winter sales are 2 weeks long. The same amount of time a game can be on sale for.

Plus, there are 4 seasonal sales each year, with Spring and Autumn being only 1 week long.

Aside from the 4 major seasonal sales events, games can go on sale 12x a year.

Originally posted by CircuitGhost:

they call it a summer sale, but it doesn't even last a month. same with the other sales. if it's a summer sale, then last all summer. plus, they would be making more sales anyways if they only care about the money

Not a good idea, and not a clever joke. That's two strikes. Got anything to salvage it?

Originally posted by cSg|mc-Hotsauce:

Originally posted by CircuitGhost:

Why do steam sales not last long

they call it a summer sale, but it doesn't even last a month. same with the other sales. if it's a summer sale, then last all summer. plus, they would be making more sales anyways if they only care about the money

The Summer and Winter sales are 2 weeks long. The same amount of time a game can be on sale for.

Plus, there are 4 seasonal sales each year, with Spring and Autumn being only 1 week long.

Aside from the 4 major seasonal sales events, games can go on sale 12x a year.

:nkCool:

Correct me if I'm wrong, but I recall that a game has a 'cooldown' of a month between sales.

Originally posted by BloodShed:

Originally posted by cSg|mc-Hotsauce:

The Summer and Winter sales are 2 weeks long. The same amount of time a game can be on sale for.

Plus, there are 4 seasonal sales each year, with Spring and Autumn being only 1 week long.

Aside from the 4 major seasonal sales events, games can go on sale 12x a year.

Correct me if I'm wrong, but I recall that a game has a 'cooldown' of a month between sales.

Seasonal events excluded.

https://partner.steamgames.com/doc/marketing/discounts#24

For a total of 16x a year.

Originally posted by cSg|mc-Hotsauce:

Aside from the 4 major seasonal sales events, games can go on sale 12x a year.

There's a 30 day cooldown. If a game goes on sale 12 times in a year, that leaves 5 total days for the actual sales. That means the game didn't actually go on sale 12 times.

Originally posted by Wolfpig:

The question you should ask is:

if it is a Summer Sale, why are they not selling Summer in it?

I'd butt a few copies for myself and gift a few others if they were.

Originally posted by CircuitGhost:

they call it a summer sale, but it doesn't even last a month. same with the other sales. if it's a summer sale, then last all summer. plus, they would be making more sales anyways if they only care about the money

Doesn't need to last a month. Two weeks is plenty long enough. Four major sales per year, plus all the minor ones. Some games are practically on sale year round now as it is.

And let's put some actual thought into your statement. If the summer sale lasted all summer long, then the fall sale lasted all fall long, and the winter sale lasted all winter long, and the spring sale lasted all spring long, then when would the game NOT be on sale? Think very, very carefully about that one.

Bad bait, OP, bad bait.

Originally posted by CircuitGhost:

they call it a summer sale, but it doesn't even last a month. same with the other sales. if it's a summer sale, then last all summer. plus, they would be making more sales anyways if they only care about the money

as others mentioned, as well as adding, doing that would end up with sales all year long 24/365..

i doubt they want that, nor will devs.

in any case, leaving decent space between sales, give games a good portion of time, to sell at full price, with sales to snag up people waiting, or people who are on budgets, as well as advertising to bring in more customers.

imho, sales time allotments are good as is.

have a ncie day

If games are on sale for an extended period of time for the year, anti-trust laws will kick in in most countries. The whole point of a sale is giving you a marked down price, not making the sale price the normal price and the discount coming off of some price it never realistically gets sold.