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Because they don't sell any items with real-world worth with their points. And if they did, they'd have to start letting people buy the points with real-world money directly. Which pretty much means, the payment processors are still involved...
It would fix anything. They will not do business with Valve if they content is sold on the platform at all.
Steam points have NO value anyway. Devs can't pay the bills with Steam points.... they want money.
Because they're not a real world currency.
It's not something that's worth throwing away Steam in its entirety for.
Also, credit companies don't need to get involved with Steam cards that are redeemed to add to a Steam wallet. You buy the card with hard cash at a physical store front, redeem the card and there you are with money in your wallet that should (at least in theory) be used to buy games on Steam.
I used to do just that in the past but my issue with this system is that I need to provide more information with every purchase I make. Like my address (annoying but understandable for this one as they need to be able to figure out taxes and stuff) and my cell phone number (WTFBBQ for that one??? Actually insane.). That's exactly (part of) what I wanted to avoid dishing out by using credit in the first place and there we are, a small(ish in comparison) company asking me for information I would never willingly dish out at any real physical store even if they were to be asking.
In my world credit should be used for big purchase which make it awkward to carry a lot of money around. Not for some small purchase at a small store front. I always still carry hard cash on me at all time (like I've always done) just in case I need it for some reason and 20 to 40$ is pretty much on me at all time so... I consider that to be a small purchase really.
They say that, sure. But there's still many sites that do and which Visa payments are processed. Certain regional branches of Amazon, for example. Not to mention Fanza, which, when Mastercard had an issue with their adult videos, told Mastercard to get lost, and removed them as a payment option. This is partly why Visa's claim that such content is damaging to their image is seen as a hypocritical joke in Japan. But at least our politicians are also opposed to how payment processors are over-stepping their bounds.
The issue is the product would still be for sale or obtainable in a store that is largely used with their services thus brand. Best to remove some barely noticeable "games" than lose an extremely large amount of business.
Making the store inconsistent and complicated is a bad idea. Steam points aren't worrh anything, where's the advantage?
Why does every other user seem to think their "I thought of it in 5 seconds, and didn't consider any relevant information" ideas are brilliant?
Your idea is about as well thought out as suggesting Valve move its HQ to an alternate reality where the only payments payment processors process are for problematic games.
I just wrote a big post with four big paragraph to explain to you exactly what you're asking just now. Influencers are not required, everybody is already thinking it from the get go.
The credit card company doesn't know what you're buying. Steam only sends them the number of dollars and cents the contents of your cart costs.