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Utilities aren't allowed to deny service based on moral considerations. Pretty much every single country with functional rule of law has clauses enforcing this.
And for clarity, all the payment providers have rules like this. It's not just visa and mastercard.
I think they want to stay away from this criminal act as much as possible. I don't think they care about the morality of it, they don't want to be an accomplice to a crime.
In relation to, or for the purchase or trade of, photographs, video imagery, computer-generated images, cartoons, simulation, or any other media or activities including, but not limited to, any of the following:
–Child sexual abuse materials
–Incest
–Bestiality
–Rape (or any other non-consensual sexual behavior)
–Non-consensual mutilation of a person or body part
And that's just visa.
Just like, I as a steam user, agreed to follow the VAC rules on when playing on a VAC server.
Visa/Mastercard are providing essential services without which it is impossible to conduct business in the modern world. They also operate as an effective cartel, meaning that there are no viable alternatives to their services. As such, they are effectively functioning utilities.
Whatever rules these companies have internally do not supersede national law, and they shouldn't be able to selectively deny service based on moral considerations. They haven't been challenged in court on this yet, but the legal precedent is very clear.
The categories of content you listed above aren't illegal in the US when they're represented in video games. Video games have been ruled as art via the Supreme Court. Artistic adult content isn't regulated by the government in the US. There's one specific caveat with regard to child sexual abuse materials (CSAM), and that is that artistic representations of such aren't allowed to be modeled on any real-life victims of child abuse. But since Valve voluntarily never allowed any representations of child abuse on Steam, this was never a point of contention to begin with.
All of this has been discussed and explained in the dozens of other threads we have on this topic.
Your point requires people to accept that utilities have the right to enforce moral standards in excess of the law, which they either do not or should not.
The power company does not get to shut the lights off in a building where a furry convention is happening, because they disapprove morally of furries.
It doesn’t matter if the building signed an agreement with the power company that says they can do that; that has no legal standing if the law says they can’t do that.
I don’t think however, at least in my country, that payment processors are currently treated as utilities/common carriers. They definitely should be; phone companies are after all.
What subseciotn 15 is, is Valve declaring that buying from its local grocery store means your subject to their landlords rules, which they wont even tell you the name of, the rules of any bank they ever take money from, and the operating standards of supply companies they get goods from, whom they wont let you contact.
I wouldn't be surprised if that industry's landscape doesn't change drastically over the next decade. They might get broken up or severely regulated because of the fallout from this scandall they started.