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That is false, Visa and MC are the 3rd party payment processors.
Valve and Itch have already both confirmed its the credit card companies
https://www.pcgamer.com/software/platforms/valve-confirms-credit-card-companies-pressured-it-to-delist-certain-adult-games-from-steam/
AI Overview
In the EU, the concept of dominant market force is primarily governed by Article 102 of the Treaty on the Functioning of the European Union (TFEU). This article prohibits companies with a dominant position in a market from abusing that position, which can include actions like unfairly excluding competitors. The European Commission and national competition authorities enforce these rules, often investigating complaints or initiating their own inquiries.
Key aspects of EU law concerning dominant market forces:
Dominance:
Article 102 focuses on companies holding a "dominant position" in a market. This is generally understood to mean a company that can behave independently of its competitors, customers, and consumers. Market share is a key indicator of dominance, with 50% or greater often triggering a presumption of dominance, though dominance can be found with lower market shares.
Abuse of Dominance:
The law prohibits the abuse of a dominant position, meaning actions that restrict competition, limit production, or impose unfair conditions on customers or trading partners. Examples include:
Exclusionary practices: Actions designed to prevent competitors from entering or remaining in the market.
Unfair pricing: Imposing unfair purchase or selling prices or other unfair trading conditions.
Discriminatory practices: Applying different conditions to similar transactions, disadvantaging competitors.
Limiting production or development: Restricting production or innovation to the detriment of consumers.
Enforcement:
The European Commission and national competition authorities have the power to investigate potential abuses and impose remedies, including fines and structural remedies (like divestment).
Digital Markets Act (DMA):
The DMA is a recent piece of legislation designed to regulate large online platforms (gatekeepers) and ensure they behave fairly and don't stifle competition.
Merger Control:
The EU also has rules on mergers and acquisitions (the Merger Regulation) to prevent concentrations of market power that would significantly impede competition.
In essence, EU law aims to ensure that companies with significant market power do not use that power to harm competition and consumers.
Planning and Doing are two different things.
They are lying. CEO of Visa Japan was even forced to finally admit as much, which is when he then claimed it was to "protect the image of their brand".