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That would be illegal. Valve does not own the games. They cannot override the price the developers want to sell their products at. Not to mention Valve has sales almost every month and it doesn't take long for a game to go on sale again
The money doesn't go away if you don't spend it. Games go on sale multiple times a year.
Valve can only sell you the game for the price that the devs set. If something is no longer on sale you will have to wait or pay the asking listed price.
Valve already discontinued regular coupons for crafting badges. So, good luck with that.
Valve tried coupons a couple times with the Token system for a $5 coupon off a $30 purchase. Each time people exploited the crap out of it and Valve never brought it back when they switched to the points system. Tokens also expired so people couldn't hoard so many like now.
If Valve wants to try this again, they'll definitely have plenty of restrictions in place and will cost tens of thousands of points for a coupon.
Valve covered the cost of the coupons for the purchases. Devs still got paid real $ by Valve. I don't know why people still think Valve didn't cover the cost of the coupons.
Plus, Valve events are held all the time...
https://steamhost.cn/steamcommunity_com/groups/steamworks/announcements/detail/497187349280587904