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Because India is no where near the top 10 in the market either for revenue nor for number of gamers. So it's certainly not one of the largest, and if anything, it seems that, compared to other SE Asia countries, India is quite lacking in the market.
Was the other thread you joined not enough?
https://steamhost.cn/steamcommunity_com/discussions/forum/10/601908059505173811/
That said, there is a passionate and growing PC gaming audience in India — people who genuinely want to support developers and platforms, but are often limited by payment options. One of the biggest barriers is the lack of UPI (Unified Payments Interface) support. UPI is widely used across India for everything from groceries to tuition fees. Not having it means locking out a huge number of potential users who either don't have international cards or prefer not to use them for digital purchases.
I won’t take up too much of your time listing every reason, but I do want to emphasize: this isn’t just a convenience issue. For many, it’s the only available option.
Again, apologies for the earlier confusion — but I truly hope this sparks a conversation about adding UPI as a payment method. It would make a real difference.
Thank you for considering it.