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You are talking about these, yes?
https://steamhost.cn/points/shop/c/emoticons
Non-game ownership ones do exist.
You can scroll through and find several. They may not be for games you want, but they do exist. I found several of them from different games that didn't require ownership.
Either way, my suggestion is that we should be able to buy all of it, including backgrounds and emojis, with Steam Points, regardless of game ownership!
Release the cosmetics!
The stuff that is exclusive to the points shop (animated avatars and such) is without restriction. The stuff that is ALSO available on the community market (emoticons, still backgrounds), has the restriction.
It's there to not undercut the community market.
It isn't. You should read the Steamworks documentation on the subject, you'll find out that Valve imposes this restriction.
i had looked for some emojis/emoticons myself, trying to spend some of these useless steam points and come to find, mostly anything i would consider getting, cant be gotten because i dont own the game, which is ridiculous and i know its on the devs.
as for other stuff in the points shop, im not really interested, dont care for or want any of the bg's, overpriced seasonal badges, or any of the other stuff....
i also find the point shop quite a hassle and kind of annoying, why does the left menu only scroll to the bottom, if you scroll the whole page down.. why cant you scroll the left menu down without the page?
they come up with these ideas and simply implement them without thinking them through...
kind of like the rewards... they were told it would cause issues, be it spam, farming or simply being used as tools for rudeness, yet here we are....
i have barely found a use for the points, aside from emojis/emoticons.... or simply throwing the points all away, using them like everyone else and "awarding" posts/comments, for the content being posted...
edit: im not wrong (despite what some may think).
have a nice day
https://partner.steamgames.com/doc/marketing/tradingcards