Just out of interest, why does the recommendation queue turn into a far sleeker, less obtrusive and more convenient, enjoyable experience during a sale event?

The normal queue, which literally switches to the game page itself for each and every game, is more time consuming for the consumer, thus they will get bored sooner... possibly resulting in less sales?

The event version, with videos that play instantly on an overlaid screen, is far more intuitive to use and thus less distracting from the overall user experience.

In my opinion, it would be nice to see this format replace the old one altogether, not just during events.

What do others think about this?