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That said, looking at what is ignored, that's not rubbish games.
1) Are the games shown in that screenshot ones you had already ignored and are showing up anyway? Or did you see them and then hit ignore and they're still there?
2) How many games do you have ignored, roughly?
Its like you go shopping, you can ignore and not buy whatever games but they arent going to remove end cap displays of things you dont like.
Should it work that way? I could see the argument against that based purely upon the server load required to personalize the store for 10s of millions of accounts, since ignored games are server side.
In my experience for previous sales events this is not the case and the games that populate the sales events are picked from things you have not ignored. Up to allowing the formatting to get goofy if you have ignored all eligible games. I have not tested anything like that in this sale though.
I do not understand why people do real world analogies for virtual stores. They are almost always leading to wrong conclusions off wrong reasoning.