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Valve didn't cave to a fundamentalist group. They were forced to cave by the companies who stand between them and all their revenue. If they refused to comply, they would be out of business by the end of the year.
I recommend you pressure your government to pass legislation to make it illegal for payment processors to stand between people and the legal content they want to purchase. The Fair Access to Banking Act[www.congress.gov] is one possible solution. Write your state rep.
Valve's money? that's peanuts compared to what Visa and Mastercard make from... literally everything else in the world.
Also, they aren't "moral policing on the rest of us". They don't care what you spend your money on. You aren't part of the decision process. They only care what THEIR brand is associated with.
Their brand has nothing to do with endorsing the content of what's being bought and paid for.
They obviously see it differently.
And I didn't say "endorsing", I said "associated with".
If just for the sake of this discussion we consider all Steam revenue comes from visa transactions, it means Steam represents 0.07% of Visa's annual revenue.
Steam may be big, but visa is 'capital B' Big.
Without Steam, Visa loses a bucket in the ocean. Without Visa, Steam loses a large chunk of their revenue.
They've been in a lawsuit for 4 years now, over the defendants claim that they facilitated ♥♥♥♥♥♥♥'s ability to distribute revenge/child pornography by processing payments for them. A case that the judge refused to dismiss, so it's still ongoing, but it shows just how long these things can take. That's the only reason they severed ties with ♥♥♥♥♥♥♥. If not for that lawsuit, I have no doubt they'd still be processing payments for them.
With that being said, I personally find the "brand image" argument an absolute joke. Visa/Mastercard process payments for OnlyFans which is a site that without question has dealt in illegal content that has resulted in numerous criminal convictions. Trafficking, sexual content involving minors, revenge porn, child pornography has all been found on this site through the years. Cases like Wyatt Maxwell and Mathew Richardson etc. being examples of criminal convictions.
And do to the nature of the site (paywall for every individual 'creator)' the scope of how widespread that actually is can't really be determined. None the less these are actual victims that exist compared to fictional content without victims, that is not illegal or exists in a grey zone. What's worse for your image? There is, in my mind a very clear answer there.
You are not owed only decisions that make sense to you based on your subjective and personal values. If they believe rape and incest games are wrong, they are entitled to withhold their services from sites that allow such content.
So being a payment processor and associated with a company that sells incest, rape porn isn’t a brand image issue? Do you even think before you post or just desperately try to be right despite how obvious it is you’re grasping at straws?
It's obviously total nonsense aside: "There's this game on Steam, the gay bear sex with Hitler platform (All of which approved by MC and Visa, FYI) so that means I am scared to use Mastercard and Visa." "Then who else are you gonna use? You can buy everything with them. That's the point!" "Uh..." It's so obviously a bad joke with a worse punchline because people don't want to admit that sometimes people in power just do things, probably mixed with a little of the old corporate cheerleading because they are so certain the monopoly can't be beaten ever (And they're not wrong) but suddenly they think it's legitimate for them to be afraid of being involved in a transaction between two other parties selling something legal but distasteful as if THAT breaks the monopoly. It's so silly. It's like the guy at the cash register suddenly saying "You aren't allowed to buy that."