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Its worse than that. They are bending their knees to actually clinically insane feminists and activists.
Because according to collective shoutout all forms of s*x and p**n is violence against women, so now your library might vanish overnight depending on the flavour of the month social media drama.
Who knows.
Maybe tomorrow some feminazis shait activist organisation blackmails an isp or a mastercard huncho into a hate-boner over guns, or alcohol, or cigarettes, or bad jokes, or not enough representation, and tomorrow your library starts missing some games.
Isnt everyone glad that we are now prioritising the satisfaction of factually insane activists over the customers?
He cannot sell what he wants to sell, without meaningful regulations.
And given government has failed to regulate, and given the even putrid nature of some of what's sold here, someone was bound to step in.
If it wasn't the Banks, it would have been the State of Texas, or others that would downright ban Steam before long, as they did with pornographic companies that could not assure age.
I would say the biggest worry, is just where this may go on, to other matters having nothing to do with adult content.
That is why Valve can't do much about it.
This is something the US Government has to do something about.
What are you yapping about lil bro
But even if there was not, dropping on your knees in front of a bunch of insane activists is the quickest way to destroy your business.
Smaller companies and smaller creators do not have the means to fight that case, even with it being clear as day. The payment processors could just keep stalling and win by bankrupting the other side through lawyer fees. Just look at how much Valve is worth; they had the means to fight back. They CHOSE to roll over instead.
Nonsense? Mastercard and Visa together probably account for 90% of Steams purchases.
While there are different payment methods they are most likely used by a much smaller amount of people.
Valve isn't giving in to activist. It's the creditcard companies that are pushing Valve around.
Mastercard and Visa will just state that pornographic content hurts their brand value and they don't want anything to do with it.
So no Valve wouldn't be able to do much about it.
When payment processor companies grow as big and prominent as MasterCard and Visa have, and unless we're off the far end of the troublesome questionable content spectrum, I struggle to fathom why the question would ever fall to "Why are you associated with these pornographic sites? Shame on you!" rather than "Why can I not use card services from you guys to pay here? You exist as an option literally everywhere else!".
I guess what I'm trying to say is, at some point your company is bound to get big enough that poor brand association simply doesn't matter anymore.
You overestimate the amount of alternatives people can freach out to.
Maybe because that's literally how Steam makes it's money and you don't ♥♥♥♥ with the money.
Steam should never have allowed porn on their platform in the first place.
while I agree that payment processors have no legal authority to do such things, they CAN choose their customers like every other business. Still, if anything, being important infrastructure providers they should actually NOT be allowed to choose their customers.
Regardless of this, Steam can't ignore them. People need to be able to pay them, and Steam has no way to create their own systems.
You are aware that all those "our own credit card" things are really just re-branded Mastercard or Visa?