Infantrymen are the versatile all-rounder units. They shine for their mobility in combat, as well as the shields they bear which make them near immune to projectile attacks.

Pros:

• Good mobility
  
• Very good projectile resistance

Cons:

• Lack mechanism of invulnerability
  
  Due to their shields, infantrymen are your hard counter to enemy archers and axethrowers. They can hold their own in direct engagement with enemy infantry, but such engagements are where they're at their most vulnerable due to the lack of reach for their swords. They excel at protecting your forces from ranged attacks and as flanking/skirmish units. Infantrymen are hard countered by the vikings' brute units, which are best countered with pikes.
  
  I find the drop ability to be very situational. If the rare event occurs where you have nothing better to spend your gold on, it's not a bad thing to have, but overall the seven gold is better spent elsewhere.
  
  Infantrymen are the unit that's most likely to be suffering gradual casualties, so I like to equip them with the ring of command that increases their number or the warhorn that quickly reinforces the unit to increase their survivability and damage.
  
  

Pikemen are strong defensive melee units defined by the outstanding reach of their weapons. They can carry your game if placed well and properly defended from archers. Pikes can only attack while standing still, and are incapable of attacking enemies at grappling range. This lack of mobility and uselessness once the spearwall has been breached is their greatest drawback, but if you can properly mitigate these risks, a unit of pikes can be a formidable force.

Pros:

• Long reach can reduce (or completely prevent) casualties
  
• Can draw out a confrontation to give other units time to move/replenish

Cons:

• Lack of mobility
  
• Crippled once the spearwall has been breached
  
• Very vulnerable to projectiles

Pikemen are your hard counter to small groups of powerful enemies, such as the mid/late game viking brutes. Their ability to hold distance between themselves and enemies is their greatest strength in my opinion, as it can allow them to decimate enemy forces with little harm to themselves. Pikes tend to be an all-or-nothing unit, as they are extremely powerful until the enemy gets too close, at which point they start to raise their pikes and become nearly useless. Due to their lack of shields and static nature, pikes are very vulnerable to enemies with ranged attacks, as they can't defend themselves or chase after archers. Pikes work very well when placed in a chokepoint, particularly one formed by mountains that can give them cover against arrows.

The charge ability is helpful to grant your pikes a limited form of mobility and increase their offensive capacity, however I find it to be a luxury purchase for the most part, as the benefit gained by it should already be covered by your infantrymen.

In terms of items, I like to equip pike captains with the warhammer, as it can be used to knock back enemies who have broken the spearwall and give your pikemen time to reform.

Archers are your ranged damage dealers. If well placed, they can be a good source of constant damage through the battle, but due to their lack of effectiveness against the many shielded enemies you'll be facing and their vulerability at melee, they tend to be more of a luxury than a necessity.

Pros:

• Ranged attacks
  
• High damage output

Cons:

• Poor accuracy against moving targets
  
• Basic attack is nearly useless against shielded enemies
  
• Very vulnerable in melee combat

Archers can be devastating against large groups of unshielded enemies. A max level unit of archers can tear apart a wave of light raiders, to the extent that maybe 10% of them make it to the shore. Against shields, you may have an arrow or two slip through the gaps and bring one down, rarely meaningful damage. Because of this, archers tend to be very situational. If you can manage to get your melee units to flank around the enemy and pull their shields to the other side, they become much more effective. Overall, archers aren't a bad unit to bring along, but you could be equally successful without ever fielding a unit of them. To maximise their effectiveness and security, the highest and most inaccessible ground is the obviously ideal location for your archers.

The volley ability is the way you bring down moving targets. If a target is moving faster than the speed of an approaching longboat, it's unlikely your archers will hit them, as they apparently don't understand the concept of "lead your target". Volley allows you to manually aim one shot for the entire unit, which can enable them to land a solid shot on a mobile force, if only once per cooldown. Due to the high volume of fire being put out, it can also harm shielded units, and can be used as very effective crowd control. If you're going to buy an active ability, this is the one to get.

I like to equip my archers with bombs, as it gives them a means of effectively countering shielded enemies, as well as improves their already strong crowd control.

• The surface level strategy to bad north follows a rock-paper-scissors dynamic: Shields beat projectiles, projectiles beat polearms, polearms beat shields.
  
• It's always a good idea to study the island before you commit to a battle and plan out your units' positions and backup plans. When you choose an island on the campaign map, the choice isn't final, so if an island appears very difficult to defend you can always back out and choose another one.
  
• Having a unit retreat to replenish is always a risk, so you should be confident in your other units' ability to hold out while your force is weakened.
  
• Try to plan out your upgrades ahead of time. There's little point to spreading gold out thinly, as the sooner you can upgrade your forces, the easier it will be to get more. Try to focus on one upgrade at a time.
  
• After securing an island with a question mark, you will find an item that can be equipped to one of your units. Islands with banners have a local militia, who will join you for the battle, taking up one of your four unit slots for that island. Once the battle is won, they permanently join your army.
  
• If you have enough units, you can secure multiple islands in one turn. This allows you to collect gold from islands that would otherwise be lost.
  
• Don't race to the end of the campaign. An FTL-esque wave of slaughter follows your progress, and any island not previously secured will be lost once the line passes it. Each island you secure will reward you with gold and items. This means the more islands you can visit, the stronger your units will be relative to the enemies, who scale based on your progress along the campaign map.