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2024 FIAT 500e Cabrio US (Prop)

An electric supermini convertible by the Italian automaker FIAT.

The New 500, FCA's first fully electric car was presented in Milan. It will change the rules of the game for zero-emissions vehicles.

To picture the future of the 500, the Fiat brand started from what made it what it is. The same was true of the first generation, which offered mobility and freedom in the 1960s. The 500 represented a sea change and became a much-loved brand. A car that was always on the crest of the wave, and that has established itself as an icon since its debut, 63 years ago.

With the second generation, launched in 2007, the Fiat 500 introduced the concept of coolness and charm to the city car, becoming an icon of Italian fashion and style that conquered the world. An ever-evolving model that has inspired artists and musicians over the past thirteen years and has been the linchpin of more than 30 special series.

Now, in 2020, a new era is coming, and it is time for the Fiat 500 to use all its popularity to inspire change and become part of the solution.

As mobility is expected to be more sustainable, connected and autonomous, with increasingly stringent regulations, the third generation of the Fiat 500 is once again at the fore, bringing with it design and driving pleasure. It is not just a revolution, but the "reincarnation" of a spirit, one that can inspire renewal. In fact, rules and regulations are not enough for a true revolution, something iconic and beautiful is needed: the New Fiat 500.

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