All new traits:

High Elves:
Tyrion: added +50% allegiance points gained.

Tomb Kings:
Khatep: added +10 canope vase per turn.

Vampire counts:
Kemmler: added +15 leadership vs bretonnia for all units and changed cost of raising dead from -10 to -15.
Vlad: Added -25% cost for recruitment for lords and changed starting blood kiss bonus from +1 to +3.

Skavens:
Sknitch: added stalk to all characters

Warriors of Chaos:
Archaon: added +15 leadership for all units.
Valkia: added +10% income from post battle loot.
Vilitch: added +20% barrier hit point for al units.

Greenskins:
Grimgor Ironhide: added+20 % movement range post battle win.

Nurgle:
Ku Gath: Added +20% infectivity for plagues.

Vampire Coast:
Luhor Harkon: added +30% income from trade tarrif and +20% income from ports.
Noctilus: Added -20% building cost and -20% building construction time for ship building.

Each new traits:

The Empire:
Karl Frantz: changed Lord recruit rank from +2 to +5.
Markus Wulfhart: added campaign line of sight +40% for characters.
Volkmar: Added ennemu hero action success chance -20% and changed bonus vs infantry for clerical units from +8 to +10 and Hero recruit rank for witch hunters and warrior priests from +4 to +5.

High Elves:
Teclis: added magical attack for all characters
Alith Anar: added Immune to psychology added to all lords and +40% line of sight for all characters.
Eltharion: added +500 defensive supplies for each region.

Lizardmen:
Tehenhauin: Added Immunity to plague attrition for all armies.
Oxyot: Added Immunity to Chaos undivided corruption and chaos wastes attrition for all armies.

Tomb Kings:
Khatep: Added -20% cost for all buildings and +5 capacity for all heroes.

Vampire counts:
Heinrich Kemmler: -40 diplomatic relation with follower of nagash (because of his loyalty to dark gods during end times).

Bretonnia:
Repanse de Lyonesse: added +10 Melee defense for melee infantry units.

Dark Elves:
Hellebron: added -15% cost for rites and changed income from slaves from 5% to 10%.
Lokhir Fellheart: Added -1 turn for sea lanes journey duration.

Skavens:
Queek: Added Frenzy for all characters.
Tretch: added perfect vigour for all characters

Warriors of Chaos
Festus: added -15% cooldown on lore of death and Nurgle spells for characters.
Azazel: added -15% cooldown on lore of Shadow and Slaanesh spells for characters.
Vilitch: added-15% cooldown on lore of metal and Tzeentch spells for characters.

Chaos Dwarf:
Astragoth: added +15% income for mines and construction time -1 for all buildings.
Drazoath: Added +10% armour piercing damage for all armies, +15% missile strenght for Iron Daemon and artillery units and changed Armament Output from +10% to 20% and armament cost -10% to -15% for all unit capacity upgrade in the Hell-Forge.
Zathan: added -20% upkeep for labourers units and +15% labour gained post-battle.

Kislev:
Kostaltyn: Added fire attacks for all characters.

Vampire Coast:
Luthor Harkon: added +10% magic resistances for all armies.
Aranessa Saltspite: added +20% income from Smugglers' Cove building.
Cylostra Direfin: added +10% physical resistance for all characters.

Wood Elves:
Orion: Added +10% missile strength for all characters and +20 diplomatic relation with High Elves.