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Example EA:
Understanding the EA Account Ecosystem
Your EA account serves as a central hub for all things Electronic Arts. It’s your passport to their games, services like EA Play, and community features. Think of it as your digital identity within the EA universe. But here’s the kicker: while you can use the same EA account across platforms, there are limitations to what crosses over.
Linking is Key, but Not Infinitely Flexible
The first crucial step is linking your EA account to your platform accounts (PlayStation Network ID, Xbox Gamertag, Steam account, etc.). This connection is what allows you to access EA games and services on those platforms using your single EA identity. However, there’s a big caveat: an EA Account can only have one account per platform linked at a time. This means you can’t link one EA Account to two PlayStation Network IDs or two Xbox Gamertags.
If you personally do not like additional launchers, account linking get the game directly on their own platform.
1) The companies relying on such launchers will leave Steam
2) Valve will get an antitrust lawsuit due to alleged abuse of its marketshare
So no, not gonna happen.
I bet Walmart or any other online/brick store carries things that many people don't like, but they don't ask the stores to remove said things, they simply avoid buying them.
Thanks but no thanks
And let's be honest. The 'problem' of third party launchers is a niche one. Money talks way louder than words here, showing people want their games here even if it means an additional launcher.
I can see several third-party launcher games on the most played list. (Forza, FC26, BF6, Anno1800, BDO...). Steam isn't going to give up all that revenue.
BF6 doesn't need the EA app. Just the login to the EA account.
https://www.ea.com/en/games/battlefield/battlefield-6/faq
Or buy it on its own store.