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Tamaster 18 Aug, 2020 @ 6:14pm
How to spot fake game reviews, a practical guide.
Introduction
I've been part of the Steam reviewing community as a writer for many years now, and currently manage one of the largest, most active curators around. And one of the LAST honest ones i might add.

Without making names, i'll have you know there are many people out there that use the curator system to get a literal truckload of free games, promising reviews in return. Some of them are honest of course, but many more are not and make fraudulent reviews, without even playing the game in some cases!

I'll tell you some tips to spot such scum and avoid them in the future. A practical guide to see if a review is legit or not. Because i absolutely loathe these people, and want to make you aware they exist.

How to spot: fake reviewers
1. Check the reviewer's achievements
Achievements, for those games that have them, are the best indicator to know if someone really played the game or not. Go on the Reviewer's profile and check the game list, then statistics, achievements section. There are two things you need to pay attention to.

The first and most simple, is when the reviewer played an extensive number of hours and has zero achievements. This means with 99% probability, he did not really play the game. It could also be (less probable) that the achievements were added in a later update though, you should check the recent Game News in the Game Hub to see if this is the case. If you see this in multiple reviews of the same person, then there is very little doubt.

But there is more. Some people even use scripts to unlock achievements in an unintended way, to make it look like they played the game... when they did not. To see if it's the case, look at the unlock time of the achievements: if many achievements have been unlocked at the exact same time, down to the minute, it much probably means a script was used to obtain them unfairly.

2. Check the total playtime
Steam indicates how much time a Reviewer spent playing the game before making a review. If you see a review done only after a couple hours, then unless the game is extremely short which can happen, it would mean this person did not play it long enough to give a valid opinion. Use the website "How Long To Beat" if you want to know how long a game takes to finish - then compare it with the review, you will soon know if the reviewer played it enough or not.

How to spot: fake curators
Now onto curators, which are another important part of the review community around Steam. There are some red flags to consider when looking at a curator, which can tell you if they really play and review games properly, or not.

1. Absence of negative reviews
Look at the curator page. If you see there are hundreds of reviews (or even thousands in some cases) and none of them - not even ONE - is negative, then with good probability it means this curator writes a positive review no matter what - in exchange for a free review copy of course. The logic is simple: if you review a thousand games, there have to be some bad ones in them, even if you take the best care in selecting them beforehand.

2. No link to a full review in the curations
Curations and reviews are two separate things. A curation is simply a post inside a Curator's review feed, which then should link to a full review on the reviewer's profile, or in some cases on an external website. You can see in the curator's review list a small writing that says "Read the full review here", clicking it will open the "real" review.

If a curator has no links to complete reviews, or very few, then it is a red flag to consider, because any serious reviewer does write a full review, curators that don't do so often are used only for promotion/advertisement in exchange of free keys - which is NOT the right way to do things, but only an abuse of the system.

3. The curator's info description
Always look the about section and the homepage of a curator. If anywhere you see something along the lines of: "For promotion requests contact this address" or "advertisement requests" and so on, that means it's just a curator that spits out positive reviews for free keys, no matter how the game might be bad. A lot of curators do this, more than you think.

That would be all, i hope this helped you in dividing real reviews made by dedicated community members, from fake ones made by clowns.
Last edited by Tamaster; 18 Aug, 2020 @ 6:17pm
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Michel Baie 18 Aug, 2020 @ 6:47pm 
There's more sure tricks to target and identify fake reviews.

Usually, people writing them won't write only one, and devs buying them won't only buy one either.

So :

1) Check out the user's reviews. To do that, go to the URL [(steam_profile_url)/recommended], works even on private profile.
If there's a bunch of positive reviews that are four liners, on games that look they really should've been ignored, it's a clue.
Bonus point if those reviews are partially (or completely) copy-pasted.

2) Check out other reviews. Devs will sometimes provide example reviews and terms to mix and match so the review will look more genuine by highlighting some of the game's specificity.
It's pretty obvious when you know what to look for.

3) Look for surge of reviews. It sometimes happen an ignored game suddenly receive a bunch of reviews from seemingly nowhere in a short amount of time.


Checking the achievements is nice and all, but a ton of new games susceptible to feature fake reviews don't have them.

And I disagree with the playtime parameter to spot fake reviews, at least in how you present it : a review can be not "valid" in your point of view, but still not a fake one.
A low amount of playtime can be a clue alright, but it also can be someone giving a low-informed but otherwise sincere opinion.
Last edited by Michel Baie; 18 Aug, 2020 @ 6:48pm
SirViolentDeath 18 Aug, 2020 @ 7:44pm 
I will offer my own tips as well:

If a game has a bunch of reviewers that review the same games (and they are niche games that no one has heard about) thats a red flag

and/or

The reviewers have the exact playtime (down to the minute) and the same amount of games owned and reviews posted, also a red flag
Lacy 19 Aug, 2020 @ 10:44am 
just a heads up about the achievements, some games' achievements only unlock upon closure and people may not know that and so that they'll have the same time stamps. Some games work when offline well (not all games' achievements but some do), so same time stamps could also be from that too.

I also agree with Hibachi on the play time as well. I've seen reviewers that spent very little time in the game and hated it (or the concept of the game) instantly. I wouldn't call them fake reviews. They definitely either should have read the game's description better or given the game an actual shot before reviewing it, but it doesn't mean their review was fake.
Tamaster 19 Aug, 2020 @ 11:40am 
Originally posted by Lacy:
just a heads up about the achievements, some games' achievements only unlock upon closure and people may not know that and so that they'll have the same time stamps. Some games work when offline well (not all games' achievements but some do), so same time stamps could also be from that too.

I also agree with Hibachi on the play time as well. I've seen reviewers that spent very little time in the game and hated it (or the concept of the game) instantly. I wouldn't call them fake reviews. They definitely either should have read the game's description better or given the game an actual shot before reviewing it, but it doesn't mean their review was fake.

Yeah some games do that but very few. I suggest checking multiple games of a specific person to see if that person scripts achievements. In my experience i had maybe 2-3 games in all my time that had unlocks on exit - but it can happen, that's right.

Reviews made with like 1-2 hours of playtime when the game for example lasts 30 hours, or has deep mechanics with a high learning curve... are garbage. How can anyone even give an informed opinion by having seen not even 5% of what the game has to offer, in terms of mechanics, content, and so on? Well, you can't. So if you don't want to call them fake, call them trash.
Michel Baie 19 Aug, 2020 @ 12:20pm 
Originally posted by Tamaster:
Reviews made with like 1-2 hours of playtime when the game for example lasts 30 hours, or has deep mechanics with a high learning curve... are garbage. How can anyone even give an informed opinion by having seen not even 5% of what the game has to offer, in terms of mechanics, content, and so on? Well, you can't. So if you don't want to call them fake, call them trash.

Actually, you can have an informed (enough) opinion in a short amount of time. For example :

The Witness is a long game if you're willing to do more than the minimum required - and can still be pretty long for said minimum, but it doesn't take more than an hour to get the game is about guessing the rules of the puzzles and the solutions are about drawing lines.

DJMax : takes a long time to finish 100% even on its base version, and have a very high skill ceiling, but at the end of the day it's a classic rhythm game : in one to two hours you already have a good feel of what this game is and what kind of music its soundrack features.
Works for most, if not all rhythm game that aren't too gimmicky.

Burnout Paradise : in two hours you've seen all game modes, all type of cars and most of the city.
The rest of the game time is just repetition of the same stuff with a few parameter changes.


Those are just a few examples, there's a lot more of them.
What I mean is with some background in gaming culture and depending on the game, you can still produce a defendable opinion even with very little playtime.

Heck, the reviewer can even simply recognize it's first opinions. if they're not outright factually lying inventing features that aren't there or praising to heaven something that's barely functional : that would still be a valid opinion.
Last edited by Michel Baie; 19 Aug, 2020 @ 12:23pm
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