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Loro Piana -- Rodeo Dr

Hey everyone, I’m Steven! My friends and I are working on a series of high-quality luxury fashion flagship stores in Cities: Skylines 1.

Luxury Fashion Boutiques Collection
I’ve always believed that a truly beautiful city isn’t complete without high-end luxury fashion districts. They bring life, elegance, and sophistication to any urban environment—and that’s exactly what we aim to capture in this collection!

When people talking about Los Angeles, what pop-up in your mind? Palm trees? Sunshine and beautiful beach? I believe FASHION and SHOPPING are also another two significant elements.

📍Address:Loro Piana Beverly Hills,319 North Rodeo Drive, Beverly Hills, CA 90210

Store Hours:

Monday to Saturday: 10:00 AM – 6:00 PM​

Sunday: 12:00 PM – 5:00 PM

Loro Piana is a world-renowned luxury brand known for producing the finest quality textiles and garments. With roots dating back to 1812 in Trivero, Italy, the Loro Piana family began trading wool and textiles, but it was in the early 1900s, under Pietro Loro Piana, that the company was officially founded in Biella, Italy’s historic textile capital.

🌿 Philosophy: Nature. Purity. Timeless Elegance.
At the heart of Loro Piana lies a simple yet powerful mission:

To source the world’s rarest and most exquisite natural fibers and transform them into timeless pieces through unmatched Italian craftsmanship.

The brand is deeply committed to ethical sourcing and sustainable practices, traveling to the most remote parts of the globe to find materials like:

Baby cashmere from Mongolia

Vicuña wool from the Andes

Merino wool from Australia and New Zealand

🧵 Signature Characteristics
Vicuña, often called "the fiber of the gods," is one of the world’s rarest and most precious fibers, and Loro Piana is one of the few producers allowed to use it.

Known for quiet luxury—understated elegance with the highest level of quality.

Often worn by royalty, celebrities, and connoisseurs of luxury.

🔄 Family Legacy to Global Icon
In 2013, Loro Piana joined the LVMH Group, becoming part of the world’s most prestigious portfolio of luxury brands. Despite the transition, the brand has stayed true to its roots—celebrating discretion, detail, and natural beauty.

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- Loro Piana
- 诺悠翩雅