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Looking into the contents, the reviews have similar formatting and punctuation, and refer to the game's title/theme in a similar way, therefore probably written by the same person. There're also some unusual grammar/word choice errors, which makes me think some kind of machine-assisted translation was involved.
I'll tag it on our curator and I'll try to follow up further on this case with Valve in a couple of days time.
One of the developers is Chinese, she is credited in the game for the animation (Baoying Bilgeri, Tobi's wife). The reviews are from friends of hers who installed Steam just to play it. They must have genuinely liked it, which is why they posted reviews with their fresh accounts.
It's up to you to decide if this is, in fact, manipulation (friends write reviews for friends all the time, and they are usually positive, I know it because I've done it). But given the fact that we are on Steam for a long time (we received our first SDK almost 10 years ago), it would really hurt us more to try and mislead our customers, than to just let the game speak for itself. I personally think it's actually really good, so the reviews are not way off.
Thanks to the OP for giving us the benefit of the doubt, and again, apologies for the confusion. I hope this clears things up, and we can put this to rest. We can ask the reviewers to delete their reviews if you think it's necessary to prove good faith.
If you have further questions or advice, shoot.
Cheers,
Jones (on behalf of Black Pants)
EDIT: typo
Hi Jones.
Thanks for leaving a response with regards to the user's findings.
While I hold personal issue with some of the explanation offered with regards to the friends and new account scenario, I'll allow people in this group to make their own judgement.
However, one thing I'd like to make mention of, if this is in fact the case and what happened, these reviews and endorsements of your game still fall against the Federal Trade Commission guidelines, as they require for family and friends giving reviews and such (or sharing experiences) disclose this personal relationship.
This can be read up on further here[www.ftc.gov]
Looking at the reviews in question, in legal terms, it still would fall into the category of unlawful advertising of the product seeing as how appropriate disclosures weren't given in the reviews and there's further background knowledge that potential customers should be made aware of that isn't present on the reviews.
Take that for what you will.
Thanks again.
Thanks for pointing out this source, to be honest I was not aware of this regulation. I'm not a lawyer, so I really don't have a clue if this applies here. Yet I'm all for consumers' rights, so I 100% agree that the personal relationship should have been disclosed in the reviews. I'll see what I can do about that, might take a bit due to the language barrier.
Once again, thanks for clearing this up, we did learn from it and will try to be more careful in the future.
Cheers,
Jones
Thanks Jones.
I hope you follow through with this!